as I mentioned at the DLF forum, for those who attended, I am
pleased to provide with the help of o'reilly a special discount
code for DLF members:

 toc08pb


O'Reilly TOC Conference wrote:

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O'Reilly Tools of Change (TOC) for Publishing Conference
February 11-13, 2008
Marriott Marquis Times Square
New York, NY
http://www.toccon.com

Register Now and Save $200 at O'Reilly's Second Annual Tools of Change for
Publishing Conference.

Last year's inaugural TOC conference, focusing on the ways technology is
changing the publishing industry, was lauded as "fast-paced, diverse,
forward-looking and very much focused on innovation." This year's
conference will build on this success, delving even more deeply into
re-defining what publishing means today.

Conference chair Andrew Savikas sees this new, broader definition of the
industry as both essential and opportune, telling publishers--and others
in the industry--that "rather than viewing the changes brought on by the
Internet as threats, smart publishers see them as opportunities to find
new writers, new readers, and new ways of doing business."

Registration is now open for the 2008 conference, to be held February
11-13, at the Marriott Marquis Times Square in New York City. Register by
December 19, and you'll save $200. (Think of what you might do with $200
in New York--theatre tickets, fine dining, shopping, you get the idea.) So
register now at:
http://en.oreilly.com/toc2008/public/content/register

Who Should Attend?
Everyone who cares about the present and future of books and book
publishing: publishers, editors, authors, agents, marketing and production
managers, consultants, business managers, librarians, researchers,
academics, and technologists rethinking the form of the book itself.

What's on the Agenda?
We received three times as many speaking proposals for TOC 2008 then we
received last year, and we can promise you a truly stellar program. Here
are just a few examples of the inspirational keynotes, informative
sessions and instructive tutorials you can take advantage of at TOC 2008:

Diverse, intriguing keynotes, including:
= Sara Nelson, Editor-in-Chief, Publishers Weekly
= Douglas Rushkoff, documentarian and author of "Playing the Future" and
"Get Back in the Box"
= Bob Young, founder and CEO of Lulu.com, a self-publishing web site and
provider of print-on-demand books
= Ken Brooks, SVP, Global Production & Manufacturing Services, Cengage
Learning
= Stephen Abram, VP of Innovation, Sirsi Corporation, a leading
international librarian with extensive experience in library technology
and trend forecasting
= Bill Burger, VP, Marketing, Copyright Clearance Center, the world's
leading provider of content licensing solutions

Sessions that share and stimulate, including:

= "I Had No Idea My Phone Could Do That!" -- Sophia Stuart, Hearst Digital
= "10 Best-sellers: Using New Media, New Marketing and New Thinking to
Create 10 Bestselling Books" -- Seth Godin, founder, Squidoo.com
= "Reaching the MySpace Generation: Using Widgets and other Technologies to
Market Books Online and on-Mobile" -- Heidi Johnson, LibreDigital
= "Long Tail Publishing: A Tale of Two Industries" ­- Andrew Bolwell,
Hewlett-Packard
= "Affiliate Marketing" - A New Opportunity for E-Book Publishers ­- Peter
Kent, DNAML.com
= "Making the Most of Digital Marketing" ­- Ted Hill, THA Consulting
= "Gadgetopia: How Advances in Consumer Electronics Are Rapidly Altering
the Way Customers Interact with Content" -- Bill Damon, Harvard Business
School Publishing
= "Service Innovation: The Path to Book Publishing Success in the Digital
Age" ­- James Lichtenberg, Lightspeed Press
= "From Buyers of Books to a Community of Readers" ­- Gavin Bell, Nature
Publishing Group
= "Next Generation Web Publishing" -- Jason Hunter, Mark Logic
= "Business Models that Guarantee Profitability in Publishing" -- Bob
Pritchett, Logos Bible Software

Half-day tutorials that teach essential skills and useful tools:

= SEO (Search Engine Optimization) for Book Publishers: Beyond Book Search
= Sponsored Tutorial: Ingram Book Group Presents Case Studies and Practical
Advice on Making the Transition from Print to Digital
= Incorporating POD into a Profitable Publishing Strategy
= Digitizing Your Backlist
= Understanding and Profiting from eBooks
= Contracts and Legal Issues for Publishers in a Digital Age
= Making Mobile Work
= XML for Publishers

This is just a sample of what's in store at TOC 2008. See the full list of
sessions, tutorials and speakers at:
http://en.oreilly.com/toc2008/public/content/home

The goal of TOC is to help conference participants connect with the right
ideas, information, and innovators--to provide real "tools of change."
Emphasis is on practical/tactical information and knowledge transfer, so
that participants come away armed with the skills to lead change in their
own organizations. This is a must attend event for anyone in the book
publishing business.

Medialoper had this to say about TOC 2007: "TOC has come along not a
moment too soon...If you have any interest at all in the future of books
and/or the publishing industry and you didn't make it to TOC, well, you'll
just have to try harder next year."

Here's your chance. Register today, and you'll be at TOC 2008, in New
York, with a savings of $200 to spend.
http://en.oreilly.com/toc2008/public/content/register

We hope to see you in February!

The O'Reilly TOC Conference Team

P.S. To save $200, register by December 19. It's fast and easy, at:
http://en.oreilly.com/toc2008/public/content/register

To see what happened last year at the inaugural TOC Conference, check
out:
http://conferences.oreillynet.com/toc2007/

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For information on media and promotional partner opportunities please
email Avila Reese at [log in to unmask]
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