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The early-bird registration deadline has been extended to 11:59 p.m. on September 10th, leaving you just a few more days to receive a discounted registration for the SSP 2010 IN Conference on September 21-23, 2010 in Philadelphia. Named for the first letters of INteract, INspire, and INnovate, this year's IN Conference focuses on the impact of scholarly content in the classroom, allowing publishers and other industry stakeholders to develop a current knowledge of the latest teaching technologies in a series of interactive sessions. Over three days, attendees will interact with colleagues, think critically about how their content can be highly valued by the e-learner, and return home with cutting-edge ideas and strategies that can be applied in the context of their organizations. To kick off our collective creativity, the keynote speaker for this year's conference will be Kathy Hurley, Senior Vice President, Strategic Partnerships, Pearson Education & Pearson Foundation, a global leader in education services and education technology. Ms Hurley has served in senior executive positions with PLATO Learning, The Learning Company, Skillsbank, and IBM and currently serves on several key industry and education advisory boards including the Partnership for 21st Century Skills (P21). Other key leaders in the e-learning space will be guiding the meeting, including Paul Bergen, Director of iCommons at Harvard University, Ariella Lehrer, PhD, President and Chief Executive Officer, Legacy Interactive, and Kara Malenfant, Scholarly Communications and Government Relations Specialist, Association of College and Research Libraries/American Library Association, and co-author of the Futures Thinking for Academic Librarians: Higher Education in 2025 report. The conference's intended audience is mid-to senior-level management, as well as creative individuals new to scholarly publishing. Don't delay, register today to join innovative and creative colleagues in considering ways to imagine the "Dream E-Tool" for education and training.