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Of interest to the initial discussion topic: http://google.github.io/physical-web/ What is this? > > The Physical Web is an approach to unleash the core superpower of the web: > interaction on demand. People should be able to walk up to any smart device > - a vending machine, a poster, a toy, a bus stop, a rental car - and not > have to download an app first. Everything should be just a tap away. > > The Physical Web is not shipping yet nor is it a Google product. This is > an early-stage experimental project and we're developing it out in the open > as we do all things related to the web. This should only be of interest to > developers looking to test out this feature and provide us feedback. > -- Tod Robbins Digital Asset Manager, MLIS todrobbins.com | @todrobbins <http://www.twitter.com/#!/todrobbins>