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I have heard that at least part of the sidebox is constructed using data from Wikipedia, especially the structured info in the infobox there. Dave -----Original Message----- From: Code for Libraries [mailto:[log in to unmask]] On Behalf Of Karen Coyle Sent: Wednesday, May 06, 2015 9:21 AM To: [log in to unmask] Subject: Re: [CODE4LIB] Library Hours Tom, Google will not tell you. The entirety of how Google search works is a trade secret. We don't know the algorithm for ranking, and we don't know what information they glean from web pages -- and they are unlikely to tell. It is a constant on the schema.org discussion list that developers want to know what Google/Bing/Yahoo/Yandex will do with specific information in the web pages, and it is a constant that the reps there reply: we cannot tell you that. The only way to find out is to code and observe. kc