 |
 |
We are in the middle of a large strategic alignment effort at our university. A big part of that is developing KPIs (key performance indicators) to use as a benchmark for self-assessment and budget allocation. The goal is to develop "scorecards" of sorts to help us track our success. Our website and other web platforms are of vital importance to us, but I really don't know what would make good KPIs to help us evaluate them. We collect loads of website usage data, but I don't know what kind of metrics could serve as a scorecard. Looking at raw sessions and pageviews is simple but not particularly meaningful. There are two ways to approach KPIs. There is a data-based approach that correlates performance with data and then just tracks the data, like pageviews. Then there is an outcomes-based approach that is more qualitative in nature and simply states the outcome we want to achieve, and then a variety of types of data are examined to determine whether we are achieving the outcome. Long story short, I am curious about how other libraries assess the success or failure of their websites. I am not looking for usability testing strategies. I am thinking more big picture. Any help is appreciated. Josh Welker Information Technology Librarian James C. Kirkpatrick Library University of Central Missouri Warrensburg, MO 64093 JCKL 2260 660.543.8022