According to Forrester, 65% of content is underutilized or "wasted." Given the substantial marketing resources invested in content creation (collateral, videos, images, blog posts, etc.), one-off or unused content can have a significant impact on spend and scalability.
Join Optimizely to discover how top-performing marketing teams get maximum value from their content through:
- Centralizing content storage
- Integrated asset management
- Unwavering brand consistency
Plus, see firsthand how to revolutionize your asset management process so your marketing org can get the most out of (brand-approved!) content.
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