This is a unique book about how museums and other cultural organisations
large and small can – and are – using Twitter to successfully involve their
very diverse communities. And it's written by some of the museum community’s
most experienced and creative users of Twitter.

For all the information and to place an order, please go here:
www.museumsetc.com/?p=1501

Whether you're just starting out, or already an experienced user, Twitter
for Museums will tell you everything you ever wanted to know about Twitter.
And provide in-depth case studies of how museums worldwide, at marginal
cost, are successfully using it to:
• attract new visitors
• build their brand
• sell tickets to special events and exhibitions
• enhance PR activities
• raise funds
• boost retail sales
• reach new audiences
• pick up new ideas
• influence decision makers
• link up with professional colleagues

The topics covered include:
• Making the case for Twitter to your organisation
• Having a policy and being clear about your aims
• Protecting the museum’s image and “controlling” content
• Successful tweeting: events, tours, quizzes, prizes, fieldwork, object of
the day and lots more
• How to build your followers
• Integrating images, audio and video
• Using Twitter for research
• Using third-party applications
• Monitoring: tracking, measuring and reporting
• Using multiple Twitter accounts
• Linking Twitter to your other social media platforms

We've brought together stellar contributors from three continents, and a
highly experienced Editorial Advisory Board, comprising:
• Dana Allen-Greil, Project Manager, New Media, Smithsonian National Museum
of American History
• Laurence Hill, Development Manager, Fabrica
• Kaia Landon, Assistant Director and Curator of Collections, Mesa
Historical Museum
• Nancy Proctor, Head of New Media, Smithsonian American Art Museum
• Dan Zambonini, Technical Director, Box UK

Twitter for Museums is available to order online now:
www.museumsetc.com/?p=1501

Graeme Farnell
MuseumsEtc

PS Like all our publications, it comes with our guarantee that if, once
received, you feel it's not for you, simply return it for a full refund.