Here is also a link to a presentation that Bobbi Fox did at a Digital Library Federation conference back in 2008, which details some of Harvard Library's efforts in this area:
http://www.diglib.org/forums/fall2008/presentations/Fox.pdf
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Date: Fri, 24 Feb 2012 19:26:33 +0000
From: =?ISO-8859-1?Q?Eoghan_=D3_Carrag=E1in?= <[log in to unmask]<mailto:[log in to unmask]>>
Subject: Re: Local catalog records and Google, Bing, Yahoo!
Here is one from 2008 code4lib journal:
http://journal.code4lib.org/articles/43
Eoghan
On 24 February 2012 16:49, Cynthia Ng <[log in to unmask]<mailto:[log in to unmask]>> wrote:
> I would definitely like to see something like this written up as a
> journal article. "How to expose your collection to search engines"
>
> On Fri, Feb 24, 2012 at 11:14 AM, Stern, Randall
> <[log in to unmask]<mailto:[log in to unmask]>> wrote:
> > In order to make more open access data available on the web, this is
> what Harvard does for most of our silo catalogs of images, finding aids,
> geospatial data sets, and page turned digital objects (full text) - creates
> easily crawlable, meta-tagged index pages for each item.
> >
> > The result is that for our finding aids (lots of text data exposed) we
> see about 3-4X as many referrals from search engines as we do searches in
> our native interface, and for images (brief metadata exposed) about a 30%
> bump for search engine referrals.
> >
> >
> > -----------------------------------
> > Date: Thu, 23 Feb 2012 22:54:33 +0000
> > From: Dave Caroline <[log in to unmask]<mailto:[log in to unmask]>>
> > Subject: Re: Local catalog records and Google, Bing, Yahoo!
> >
> > To avoid sessions and other silliness just expose a search engine
> > friendly format without sessions.
> >
> > As I dont have local visitors google traffic matters.
> >
> > 86.62% Search Traffic
> > 2.41% Referral Traffic
> > 10.98% Direct Traffic
> >
> > For my tiny corner on the web
> >
> > Dave Caroline
>
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