**** apologies for the cross-posting ***
*

The IG meeting also will be looking for an IG chair volunteer and discuss
any programs the IG members are interested in organizing/offering at the
next ALA Annual Conference. More details :
http://connect.ala.org/node/176080 .

**

*LITA Mobile Computing IG meeting at ALA Annual Conference 2012, Anaheim,
CA.
*
*Sunday, June 24, 2012 - 8:00am to 10:00am*
Disneyland Hotel <http://ala12.scheduler.ala.org/node/69> North Exhibit
Hall Room DE

*Presentations*

   - *NCSU Libraries Mobile Scavenger Hunt*
   Anne Burke - Undergraduate Instruction & Outreach Librarian/ NCSU
   Libraries

Hoping to enliven traditional library orientation, three NCSU librarians
developed the NCSU Libraries Mobile Scavenger Hunt, a mobile-based game
delivered using iPods and free cloud-based tools like Evernote and Google
Docs. The game sends teams of students in search of answers to clues that
orient them to the library’s spaces, collections, and technologies. The
activity provides a fun, low-stakes means to promote resources and services
critical to academic success and invites students to explore the building
and interact with staff, drawing connections between the virtual and
physical library.

Since Fall 2011, librarians have facilitated over almost 100 scavenger
hunts, reaching over 1,700 (primarily ENG 101) students. Feedback from the
students has been overwhelmingly positive, with the most common comment
being: “We want more time to do this!” The project was awarded the 2012 CLS
ProQuest Innovation in College Librarianship Award.

My short talk will outline our rationale for developing this activity, the
way scavenger hunt works, and feedback we have received from faculty and
students.

   - *Before the first Connection: A marketing Campaign for a Law Library’s
   Mobile Application*
   Terry Ballard - Assistant Director of Technical Services for Library
   Systems/ New York Law School, Mendik Library

Ballard will detail the activities of a law school library to develop a
marketing campaign for their mobile application while waiting for the
technology to be completed. This included a URL that automatically detected
incoming mobile connections and rerouted them to the correct store, posters
that included the URL and QR codes to lead users to the web page, postings
in the library blog, bookmarks at the reserve desk emphasizing the renewal
function, and a group shot of librarians holding up their cell phones on
release day. Ballard will also discuss the multi-dimensional tracking of
usage.

   - *Gimme! The mobile app development project at Scotsdale Public Library*
   Aimee Fifarek, Library Technologies & Content Sr. Manager
   and Ann Porter, Community Relations Coordinator, Scottsdale Public
   Library

 "Oh good we got the grant!  Oh no we got the grant!"  That was pretty much
our reaction when the LSTA funding came in for our mobile app development
project.  We knew that we wanted to develop a mobile app for our customers
but that's where our knowledge ended.  I'll be talking about how we used
our consultants (a market research firm and programmer) to develop the
Gimme Engine, a book recommendation app.  During the process we learned a
lot about project management, working with non-library professionals, and
integrating existing technologies to make our funding dollar go father.
The lessons we learned may be vaulable to those of you who are looking to
hired guns to make your mobile dreams come true.

   - *It Is Time to Look at Your Library's Mobile Website Again*
   Bohyun Kim, Digital Access Librarian, Florida International University
   Medical Library

A few years ago, creating a mobile web site for your library was one of the
top priorities. Now it is time to see if your Mobile Website is keeping up
with the rapidly growing and changing Mobile Web. The presentation will
discuss the matter of the discoverability of your Mobile Website, note the
changes that have been taking place in library mobile web sites slowly but
surely, and talk about how library mobile websites may need a few changes
in the direction that is in keeping with the changes in the Mobile Web
which is outpacing and competing with the Desktop Web.

The LITA MCIG is also seeking the suggestions for discussion topics, things
you have been working on, plan to work, or want to work on in terms
of mobile computing. All suggestions and presentation topics are welcome
and will be given consideration for presentation and discussion.

-- 
Bohyun Kim
http://bohyunkim.net