The University of California, Merced is a dynamic new university campus in
Merced, California, which opened in September 2005 as the tenth campus of the
University of California and the first American research university in the
21st century. In keeping with the mission of the University to provide
teaching, research and public service of the highest quality, UC Merced offers
research-centered and student-oriented educational opportunities at the
undergraduate, master's and doctoral levels through three academic schools:
Engineering, Natural Sciences and Social Sciences/Humanities/Arts.

Position Summary:

  
The role of the Communications librarian is to provide a highly usable,
relevant, and inviting digital presence in order to effectively connect
library users with library resources and services. The Communications
librarian will manage and direct the ongoing development and evaluation of the
library's communications, including the web site, mobile site, social
networking profiles, print publications, and digital signage. This individual
will follow emerging technology trends and current user practices in order to
anticipate academic users' needs and preferences in a highly digital and
mobile environment. The Communications librarian will produce content for
digital communications and contribute to library reference services,
especially those provided digitally.

  
Primary Duties:

  
•Develops and coordinates the library's communications strategy

•Leads the library web team to direct website development

•Contributes design, technical, and information architecture expertise in
support of digital communications

•Monitors and develops the library's digital presence including its website,
social networking profiles, and digital signage

•Prepares workflows and implements tools to simplify the production and
distribution of content through digital means

•Identifies and interprets metrics in order to evaluate digital communications
and services

•Monitors trends in user behavior and emerging technologies, including social
media activities

•Participates in library reference services, particularly digital modes of
reference

  
Secondary Duties:

  
•Serves on UC systemwide, UC Merced campus, and UC Merced library committees
as appropriate

•Participates in appropriate professional development activities

•Other duties as assigned

  
The University of California, Merced is an affirmative action/equal
opportunity employer with a strong institutional commitment to the achievement
of diversity among its faculty, staff, and students. The University is
supportive of dual career couples.

Qualifications:

Qualifications:

  
•Professional degree from a library school or other appropriate degree or
equivalent experience in one or more fields relevant to library services.

•Strong marketing and communication skills, especially writing for the web

•Experience gathering and assessing feedback and analytics data in order to
evaluate new or existing communication strategies

•Technical fluency with web authoring standards, accessibility standards, and
content management systems

•Experience organizing information for the web; information architecture
knowledge

•Expertise using and evaluating current and emerging social media platforms

•Proficiency in project management including delivering projects on time and
within scope

•Experience in supervising and training others

•Ability to both strategize and attend to details

•Strong collaborative & interpersonal skills

  
Preferred Skills:

  
•Experience using media production technology (e.g. Final Cut) or digital
signage systems

•Experience with graphic design

•Experience working in an academic environment with both students and faculty

•Experience providing reference, especially digital reference



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