On Tue, Dec 17, 2013 at 3:11 PM, Lauren Magnuson <[log in to unmask]> wrote:
> While it's a really good idea to make sure your library's website is
> prominent on your institution's page (because I think that does send a
> strong signal, even to students, that your library is important to your
> campus), the really big question is how easily your students will be able
> to find your web page by googleing "University X Library", or "University X
> JSTOR" or "University X Ebsco."
>
> When a student has an assignment and their professor tells them they have
> to use "the library", they'll probably Google you - they won't try to
> navigate links from the university web page.  I agree with Cary that your
> *current* students/users will probably not be going that route. So ensuring
> your page and its content is easily Google-able and search-engine optimized
> (and not hidden behind a portal!) is key.
>
> -Lauren


I don't disagree, but it IS problematic when the college owns and
manages the library website and you cannot make it SEO optimized and
if the college is not forthcoming with doing it themselves, then what?

(You place prominent keywords in the content you can control is what,
but it does not solve the over arching problem of findability inside
and outside the institution.)

-Lisa


Lisa M. Rabey | @pnkrcklibrarian
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An Unreliable Narrator: http://exitpursuedbyabear.net
Cunning Tales from a Systems Librarian: http://lisa.rabey.net