Announcing a new LITA webinar:

Beyond Web Page Analytics: Using Google tools to assess user behavior 
across web properties.

Tuesday March 31, 2015
11:00 am - 12:30 pmCentral Time
Register now for this webinar 
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X> 


This brand new LITA Webinar shows how Marquette University Libraries 
have installed custom tracking code and meta tags on most of their web 
interfaces including:
• CONTENTdm
• Digital Commons
• Ebsco EDS
• ILLiad
• LibCal
• LibGuides
• WebPac
• and the general library website.
The data retrieved from these interfaces is gathered into Google’s
• Universal Analytics
• Tag Manager, and
• Webmaster Tools
When used in combination these tools create an in-depth view of user 
behavior across all these web properties.

For example Google Tag Manager can grab search terms which can be 
related to a specific collection within Universal Analytics and related 
to a particular demographic.  The current versions of these tools make 
systems setup an easy process with little or no programming experience 
required.  Making sense of the volume of data retrieved, however, is 
more difficult.
• How does Google data compare to vendor stats?
• How can the data be normalized using Tag Manager?
• Can this data help your organization make better decisions?

Join
• Ed Sanchez, Head, Library Information Technology, Marquette University 
Libraries
• Rob Nunez, Emerging Technologies Librarian, Marquette University 
Libraries and
• Keven Riggle, Systems Librarian & Webmaster, Marquette University 
Libraries
In this webinar as they explain their new processes and explore these 
questions.  Check out their program outline: 
http://libguides.marquette.edu/ga-training/outline 
<http://libguides.marquette.edu/ga-training/outline>

Then register for the webinar 
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

Full details <http://www.ala.org/lita/learming/online/beyondanalytics>
Can’t make the date but still want to join in? Registered participants 
will have access to the recorded webinar.
Cost:

• LITA Member: $39
• Non-Member: $99
• Group: $190

Registration Information:

Register Online page arranged by session date (login required) 
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>
OR
Mail or fax form to ALA Registration 
<http://www.ala.org/lita/sites/ala.org.lita/files/content/learning/LITAWebinarRegFormNov2014.pdf>
OR
call1-800-545-2433 <tel:1-800-545-2433>and press 5
OR
[log in to unmask] <mailto:[log in to unmask]>

Questions or Comments?

For all other questions or comments related to the course, contact LITA 
at(312) 280-4269 <tel:%28312%29%20280-4269>or Mark 
Beatty,[log in to unmask] <mailto:[log in to unmask]>.

-- 
Abigail Goben, MLS
Assistant Information Services Librarian and Assistant Professor
Library of the Health Sciences
University of Illinois at Chicago
1750 W. Polk (MC 763)
Chicago, IL 60612
[log in to unmask]