Back when I was at GW, we built an app to render a page for every item in the consortium and we were using inline schema.org markup in the HTML. Here is an example: http://findit.library.gwu.edu/item/2993218

You can't really control what Google does with it once you mark it up. Searching for "Cat's Cradle" will obviously not result in that page being at the top of the hits list, but searching for "cat's cradle gwu" will. But that seems to be just a lucky example. Searching for "anathem gwu" will not produce a result set with this page: http://findit.library.gwu.edu/item/7551919.

Josh

Joshua Gomez | Sr. Software Engineer
Getty Research Institute | Los Angeles, CA
(310) 440-7410




________________________________________
From: Code for Libraries <[log in to unmask]> on behalf of Jason Bengtson <[log in to unmask]>
Sent: Wednesday, March 23, 2016 6:23 AM
To: [log in to unmask]
Subject: Re: [CODE4LIB] Structured Data Markup on library web sites

I've added pretty extensive schema.org at a couple of the libraries I've
been at. I prefer to use JSON-LD. It was mainly for events, institutional
info and people. I was looking at doing the same for books in the catalog
at the TMC Library before I left. I doubt much of it is still in place; the
website for Bird Library at OU has gone through a number of iterations
since I left, although I see the technology manager has got some dublin
core in place. I had very extensive markup injected into the TMC Library's
website, however the library director and the development officer had some
rather strident objections to things that potentially included the markup,
so I removed it.

Best regards,

*Jason Bengtson, MLIS, MA*
Assistant Director, IT Services
K-State Libraries
414 Hale Library
Manhattan, KS 66506
785-532-7450
[log in to unmask]
www.jasonbengtson.com

On Wed, Mar 23, 2016 at 8:05 AM, Jason Ronallo <[log in to unmask]> wrote:

> Charlie,
>
> Since you've been here we've also added schema.org data for events:
> http://www.lib.ncsu.edu/event/red-white-black-walking-tour-4
>
> And for a long time we've used this for our special collections:
> http://d.lib.ncsu.edu/collections/catalog/mc00240-001-ff0093-001-001_0010
> And for videos on a few sites:
>
> http://d.lib.ncsu.edu/computer-simulation/videos/donald-e-knuth-interviewed-by-richard-e-nance-knuth
>
> Looking at it again now it could use some cleanup to trigger better
> rich snippets, but in the past it had been improving what our search
> results looked like.
>
> Jason
>
> On Wed, Mar 23, 2016 at 7:48 AM, Charlie Morris <[log in to unmask]>
> wrote:
> > I can remember putting schema.org markup around the location information
> > for lib.ncsu.edu, and it's still there, checkout the footer. One small
> > example anyway. I'm not sure that it's actually had any effects though -
> I
> > don't see it in search engine results though and it's been there for
> > probably 2+ years now.
> >
> > On Tue, Mar 22, 2016 at 8:44 PM, Jennifer DeJonghe <
> > [log in to unmask]> wrote:
> >
> >> Hello,
> >>
> >> I'm looking for examples of library web sites or university web sites
> that
> >> are using Structured Data / schema.org to mark up books, locations,
> >> events, etc, on their public web sites or blogs. I'm NOT really looking
> for
> >> huge linked data projects where large record sets are marked up, but
> more
> >> simple SEO practices for displaying rich snippets in search engine
> results.
> >>
> >> If you have examples of library or university websites doing this,
> please
> >> send me a link!
> >>
> >> Thank you,
> >> Jennifer
> >>
> >> Jennifer DeJonghe
> >> Librarian and Professor
> >> Library and Information Services
> >> Metropolitan State University
> >> St. Paul, MN
> >>
>