Social Media For My Institution: From “Mine” to “Ours”
<http://www.ala.org/lita/social-media-my-institution-mine-ours>
Instructor: Dr. Plamen Miltenoff
Wednesdays, 9/21/2016 – 10/12/2016
Blended format web course

Register Online, page arranged by session date (login required)
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=L>

This course is for librarians who want to explore the institutional
application of social media. Based on the established academic course at
St. Cloud State University “Social Media in Global Context” (more
information at http://web.stcloudstate.edu/pmiltenoff/lib290/ ). A
theoretical introduction will assist participants to detect
and differentiate the private use of social media from the structured
approach to social media for an educational institution. Legal and ethical
issues will be discussed, including future trends and management issues.
The course will include hands-on exercises on creation and dissemination of
textual and multimedia content and patrons’ engagement. Brainstorming on
suitable for the institution strategies regarding resources, human
and technological, workload share, storytelling, and branding.

*This is a blended format web course:*

The course will be delivered as 4 separate live webinar lectures, one per
week on Tuesdays, September 21, 28, October 5, and 12 at 2pm Central. You
do not have to attend the live lectures in order to participate. The
webinars will be recorded and distributed through the web course platform,
Moodle, for asynchronous participation. The web course space will also
contain the exercises and discussions for the course.

Details here <http://www.ala.org/lita/social-media-my-institution-mine-ours>
 and Registration here
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=L>

*Takeaways*

By the end of this class, participants will be able to:


   - Move from the state of personal use of social media (SM) and
   contemplate the institutional approach
   - Have a hands-on experience with finding and selecting multimedia
   resources and their application for branding of the institution
   - Participants will acquire the foundational structure of the elements,
   which constitute meaningful institutional social media


*Dr. Plamen Miltenoff* is an information specialist and Professor at St.
Cloud State University. His education includes several graduate degrees in
history and Library and Information Science and in education.
His professional interests encompass social Web development and design,
gaming and gamification environments. For more information see
http://web.stcloudstate.edu/pmiltenoff/lib290/

And don’t miss other upcoming LITA fall continuing education offerings:
<http://www.ala.org/lita/learning/online>

Online Productivity Tools: Smart Shortcuts and Clever Tricks
<http://www.ala.org/lita/online-productivity-tools-smart-shortcuts-and-clever-tricks>
Presenter: Jaclyn McKewan
Tuesday September 20, 2016
11:00 am – 12:30 pm Central Time
Register Online, page arranged by session date (login required)
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

*Questions or Comments?*

For questions or comments, contact LITA at (312) 280-4268 or Mark Beatty,
[log in to unmask]


--
Ken Varnum
Senior Program Manager for Discovery, Delivery, and Library Analytics
Library Information Technology | University of Michigan Library
[log in to unmask] | @varnum | 734-615-3287
http://www.lib.umich.edu/users/varnum