Beyond Usage Statistics: How to use Google Analytics to Improve your
Repository
<http://www.ala.org/lita/beyond-usage-statistics-how-use-google-analytics-improve-your-repository>

Presenter: Hui Zhang
Tuesday, October 11, 2016
11:00 am – 12:30 pm Central Time

Register Online, page arranged by session date (login required)
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

Librarians and repository managers are increasingly asked to take a
data-centric approach approach for content management and impact
measurement. Usage statistics, such as page views and downloads, have been
widely used for demonstrating repository impacts. However, usage statistics
restrict your capacity of identifying user trends and patterns such as how
many visits are contributed by crawlers, originated from a mobile device,
or redirected by a search engine. Knowing these figures will help
librarians to optimize the digital contents for better usability and
discoverability. This 90 minute webinar will teach you the concepts of
metrics and dimensions along with hand-on activities of how to use Google
Analytics (GA) <https://www.google.com/analytics/#?modal_active=none> on
library data from an institutional repository. Be sure to check the details
page
<http://www.ala.org/lita/beyond-usage-statistics-how-use-google-analytics-improve-your-repository>
for
takeaways and prerequisites.

Details here
<http://www.ala.org/lita/beyond-usage-statistics-how-use-google-analytics-improve-your-repository>
 and Registration here
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

*Hui Zhang* is the Digital Application Librarian at Oregon State University
Libraries and Press. He has years of experience in generating impact
reports with major platforms such as DSpace <http://www.dspace.org/> and Hydra
Sufia <http://sufia.io/> using Google Analytics or local statistics index.
Other than repository development, his interests include altmetrics,
data visualization, and linked data

And don’t miss other upcoming LITA fall continuing education offerings:
<http://www.ala.org/lita/learning/online>

Social Media For My Institution; from “mine” to “ours”
<http://www.ala.org/lita/social-media-my-institution-mine-ours>
Instructor: Plamen Miltenoff
Starting Wednesday October 19, 2016, running for 4 weeks
*Register Online, page arranged by session date (login required)*
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=L>
Online Productivity Tools: Smart Shortcuts and Clever Tricks
<http://www.ala.org/lita/online-productivity-tools-smart-shortcuts-and-clever-tricks>
Presenter: Jaclyn McKewan
Tuesday November 8, 2016
11:00 am – 12:30 pm Central Time
Register Online, page arranged by session date (login required)
<http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

*Questions or Comments?*

For questions or comments, contact LITA at (312) 280-4268 or Mark Beatty,
[log in to unmask]


--
Ken Varnum
Senior Program Manager for Discovery, Delivery, and Library Analytics
Library Information Technology | University of Michigan Library
[log in to unmask] | @varnum | 734-615-3287
http://www.lib.umich.edu/users/varnum