Hi Athina--
A while back I used a program called antconc (https://www.laurenceanthony.net/software/antconc/) to do textual analysis for public-facing museum content.  It was incredibly helpful even though it doesn't look like much...especially if you don't know python or want to learn it.  It's very easy to use and generates csv docs if I recall correctly.  I plugged the results into Tableau to do some visualizations on the data that were enlightening.
--Jessica




JESSICA MILBY
Manager, Digital Records, Archives, and Publications
Penn Museum