The Web and Marketing Specialist provides editorial and content oversight of the Emory Libraries' web sites; contributes to other marketing platforms that promote our services, resources, expertise and programs; and creates communication strategies that raise the visibility of the Emory Libraries. Creates and edits marketing content for a variety of platforms, including web sites, online stories, digital signage, blogs, YouTube, magazines and other publications, social media channels, advertising, etc. Serves on the Campus and Community Relations team and reports to the director of marketing and communications. Serves as key website content manager, working with stakeholders across the libraries to facilitate communication regarding web-related needs and functions; develops and recommends policies, workflows, and content authoring guidelines for web content development and maintenance.
Provides editorial guidance for consistency in voice and tone, as well as Emory University style and brand usage. Acts as gateway for library content contributors. Initiates regular website content review via meetings with departments and units; gathers feedback and provides recommendations on content strategy; implement updates and edits as appropriate. Identifies ways to improve the promotion of library services and resources via the web to assure it remains a powerful marketing tool. Utilizes editorial oversight to keep our web content up-to-date, engaging, and effective. Working with the Libraries' Assessment and User Experience team, gathers and implements user feedback into the site; uses Google Analytics to produce reports; share reports with stakeholders and content contributors as appropriate.
Collaborates with marketing and communications team members to maintain a regular social media calendar that aligns with Emory Libraries' mission and goals; drafts posts, sources images, creates graphics, schedules posts, and responds to messages. Tracks and analyzes social media posts; uses information to shape social media content strategy and marketing campaigns. Works across library teams to develop marketing content that is appropriate for a variety of platforms, including web sites, online stories, digital signage, blogs, YouTube, magazines and other publications, social media channels, etc.; oversee a cross functional committee that creates content for the libraries' blog.
Serves as key contributor in development of marketing strategies that raise the visibility of the Emory Libraries and promotes campus and community awareness of its services, resources, expertise, and programs. Coordinates email campaigns, seeks out new audiences, and formulates tactics to capitalize on existing partnerships and opportunities. Performs other related duties as required.
Expertise in copyediting and writing. Proficiency with social media platforms (Twitter, Facebook, Instagram) and management tools (Hootsuite). Previous experience with complex web content. Project management skills; experience working with cross-functional project teams including content contributors, project managers, and product managers
Previous library or academic experience.
Familiarity with email marketing (MailChimp, Constant Contact, etc)
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