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as I mentioned at the DLF forum, for those who attended, I am pleased to provide with the help of o'reilly a special discount code for DLF members: toc08pb O'Reilly TOC Conference wrote: -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- O'Reilly Tools of Change (TOC) for Publishing Conference February 11-13, 2008 Marriott Marquis Times Square New York, NY http://www.toccon.com Register Now and Save $200 at O'Reilly's Second Annual Tools of Change for Publishing Conference. Last year's inaugural TOC conference, focusing on the ways technology is changing the publishing industry, was lauded as "fast-paced, diverse, forward-looking and very much focused on innovation." This year's conference will build on this success, delving even more deeply into re-defining what publishing means today. Conference chair Andrew Savikas sees this new, broader definition of the industry as both essential and opportune, telling publishers--and others in the industry--that "rather than viewing the changes brought on by the Internet as threats, smart publishers see them as opportunities to find new writers, new readers, and new ways of doing business." Registration is now open for the 2008 conference, to be held February 11-13, at the Marriott Marquis Times Square in New York City. Register by December 19, and you'll save $200. (Think of what you might do with $200 in New York--theatre tickets, fine dining, shopping, you get the idea.) So register now at: http://en.oreilly.com/toc2008/public/content/register Who Should Attend? Everyone who cares about the present and future of books and book publishing: publishers, editors, authors, agents, marketing and production managers, consultants, business managers, librarians, researchers, academics, and technologists rethinking the form of the book itself. What's on the Agenda? We received three times as many speaking proposals for TOC 2008 then we received last year, and we can promise you a truly stellar program. Here are just a few examples of the inspirational keynotes, informative sessions and instructive tutorials you can take advantage of at TOC 2008: Diverse, intriguing keynotes, including: = Sara Nelson, Editor-in-Chief, Publishers Weekly = Douglas Rushkoff, documentarian and author of "Playing the Future" and "Get Back in the Box" = Bob Young, founder and CEO of Lulu.com, a self-publishing web site and provider of print-on-demand books = Ken Brooks, SVP, Global Production & Manufacturing Services, Cengage Learning = Stephen Abram, VP of Innovation, Sirsi Corporation, a leading international librarian with extensive experience in library technology and trend forecasting = Bill Burger, VP, Marketing, Copyright Clearance Center, the world's leading provider of content licensing solutions Sessions that share and stimulate, including: = "I Had No Idea My Phone Could Do That!" -- Sophia Stuart, Hearst Digital = "10 Best-sellers: Using New Media, New Marketing and New Thinking to Create 10 Bestselling Books" -- Seth Godin, founder, Squidoo.com = "Reaching the MySpace Generation: Using Widgets and other Technologies to Market Books Online and on-Mobile" -- Heidi Johnson, LibreDigital = "Long Tail Publishing: A Tale of Two Industries" - Andrew Bolwell, Hewlett-Packard = "Affiliate Marketing" - A New Opportunity for E-Book Publishers - Peter Kent, DNAML.com = "Making the Most of Digital Marketing" - Ted Hill, THA Consulting = "Gadgetopia: How Advances in Consumer Electronics Are Rapidly Altering the Way Customers Interact with Content" -- Bill Damon, Harvard Business School Publishing = "Service Innovation: The Path to Book Publishing Success in the Digital Age" - James Lichtenberg, Lightspeed Press = "From Buyers of Books to a Community of Readers" - Gavin Bell, Nature Publishing Group = "Next Generation Web Publishing" -- Jason Hunter, Mark Logic = "Business Models that Guarantee Profitability in Publishing" -- Bob Pritchett, Logos Bible Software Half-day tutorials that teach essential skills and useful tools: = SEO (Search Engine Optimization) for Book Publishers: Beyond Book Search = Sponsored Tutorial: Ingram Book Group Presents Case Studies and Practical Advice on Making the Transition from Print to Digital = Incorporating POD into a Profitable Publishing Strategy = Digitizing Your Backlist = Understanding and Profiting from eBooks = Contracts and Legal Issues for Publishers in a Digital Age = Making Mobile Work = XML for Publishers This is just a sample of what's in store at TOC 2008. See the full list of sessions, tutorials and speakers at: http://en.oreilly.com/toc2008/public/content/home The goal of TOC is to help conference participants connect with the right ideas, information, and innovators--to provide real "tools of change." Emphasis is on practical/tactical information and knowledge transfer, so that participants come away armed with the skills to lead change in their own organizations. This is a must attend event for anyone in the book publishing business. Medialoper had this to say about TOC 2007: "TOC has come along not a moment too soon...If you have any interest at all in the future of books and/or the publishing industry and you didn't make it to TOC, well, you'll just have to try harder next year." Here's your chance. Register today, and you'll be at TOC 2008, in New York, with a savings of $200 to spend. http://en.oreilly.com/toc2008/public/content/register We hope to see you in February! The O'Reilly TOC Conference Team P.S. To save $200, register by December 19. It's fast and easy, at: http://en.oreilly.com/toc2008/public/content/register To see what happened last year at the inaugural TOC Conference, check out: http://conferences.oreillynet.com/toc2007/ For exhibition and sponsorship opportunities please email Sharon Cordesse at [log in to unmask] <mailto:[log in to unmask]> For information on media and promotional partner opportunities please email Avila Reese at [log in to unmask] <mailto:[log in to unmask]> or call (707) 827-7116.