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sj mercury news on the merger - http://www.mercurynews.com/ci_8156057 "Google also copied Yahoo, but added better technology. The Mountain View company first focused on lucrative Internet search advertising, then offered popular mail and finance, as well as productivity applications and other features. ""They actually have more eyeballs than Google does," Creative Strategies analyst Tim Bajarin said of Yahoo. "People come to their site for online- based content." "But the money is in advertising, and that comes from sophisticated search-based technology. ""Yahoo stopped thinking of itself as a technology company," said Kevin Lee, chairman and co-founder of Did-it.com, a search-engine marketing firm. "You have to be a technology company to maintain leadership. They didn't move quickly enough in certain areas to keep up with the quality of searches that Google had." ... "Engelhardt - whose background is rooted in investment banking, mergers and acquisitions - said Yahoo's problems seemed to stem from the inability of the senior management to react and innovate quickly enough to keep up with competition and technological challenges."