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There's fairly well established data on that iOS devices, despite smaller market share, have much higher shares of mobile web usage. A google search for "ios web traffic versus android" reveals a lot of results in that same 60-70% range you're seeing. The why is probably a wide mix of factors, but three guesses come to mind immediately: * android phones, especially low-end ones which make a substantial chunk of the market, are going to customers with no or very small data plans * part of that wide market for android involves people who aren't very interested in doing mobile web browsing * the market share of iOS of students at college libraries is possibly higher than in the general market. --James Stuart On Tue, Oct 30, 2012 at 4:23 PM, Park,Go-Woon <[log in to unmask]> wrote: > I am wondering if any of you can share wisdom of interpreting the mobile > device usage statistics. The market trends predict that the number of > Android devices are exceeding iOS devices. In my campus, the visits > using iOS devices are over 70% of total mobile usage. It is even up from > over 65% last year. I feel odd with this unusually high number. Any > thought? > > Sarah Park