Reporting to the Chief Content Officer, the Head of Web and Digital Platforms
serves as the museum's lead strategist and project manager for all public-
facing web and digital platforms, including websites, mobile sites, apps, and
in-gallery interfaces. This position oversees the information architecture,
development, and routine maintenance of these platforms; investigates and
recommends new technologies; manages cross-functional project teams that
include both SFMOMA staff and outside vendors; conceptualizes front-end user
interfaces appropriate to the intended audience and visitor experience goals;
and ensures a seamless, engaging, and user-friendly experience. The Head of
Web and Digital Platforms oversees a small in-house production team,
collaborates closely with designers and content producers in the department,
and works with diverse constituencies around the museum in order to deliver
digital experiences that support the museum's larger mission. This position
will spearhead the relaunch of and related platforms as the museum
undergoes significant expansion, and be responsible for the selection and
implementation of a new, multi-platform content management system to populate
our digital interfaces.


Applicants will be asked to provide a portfolio of sample websites, mobile
sites, apps, etc. with a description of their roles and contributions
vis-a-vis the projects.


Lead the development and implementation of the museum's portfolio of web and
digital platforms, working in close collaboration with museum colleagues in
Content Strategy and Digital Engagement, IT, External Affairs, Curatorial, and

Conceptualize new web/digital initiatives, make strategic recommendations, and
develop appropriate plans, specifications, budgets, and metrics for success

Determine optimal data/content configuration for dissemination to multiple
SFMOMA platforms via the content management system as well as aggregation by
external sites and apps

Act as primary liaison with SFMOMA staff and outside contractors on all issues
pertaining to public-facing web platforms

Manage workflows, deadlines, and budgets for multiple, simultaneous projects

Monitor, review, prioritize, and schedule relevant work requests and
production issues to ensure timely deliveries and resolutions

Test and evaluate projects based on quantitative criteria (user surveys,
usability studies, usage metrics, etc.)

Establish and enforce standards, systems, and procedures for websites, apps,
and other digital platforms

Negotiate contracts and manage relationships with outside vendors, ensuring
timely delivery within resource constraints

Manage departmental budget and in-kind software and services donations

Hire and oversee external UX consultants to conduct user research and testing

In coordination with the IT department and external vendors, manage the back-
end systems of websites and digital platforms, including content management
systems, databases, APIs, and search engines

Coordinate with various departments on the integration of the museum's public-
facing platforms with enterprise systems, including but not limited to the
customer relationship management system, ticketing system, media library,
collections management system, and ecommerce system

Consult with museum departments on best practices for HTML email production

Advise on customized reports and traffic projections for External Affairs and
other museum departments

Present digital initiatives as needed to Trustees, donors, senior leadership,
and other museum staff

Work closely with SFMOMA's Development team to develop proposals for potential
public and private funding of digital initiatives; contribute to grant writing
as needed


Education and Training: B.A. or B.S. from an accredited
four-year institution required. Advanced degree with concentration in
information systems, computer science, digital media or related field

Work Experience: A minimum of five to seven years of
professional experience leading the web strategy for a large-scale
organization (preferably in the arts), with proven track record of developing
and managing content-rich websites as well as mobile sites and apps.
Demonstrated experience in project management, content development,
information and interface design, user experience, and hands-on website
production. Experience with API technologies and web development tools such
as, but not limited to, Drupal, PHP, Wordpress, Photoshop, HTML/HTML5, CSS,
XML, JavaScript, etc. Demonstrated experience effectively managing and
mentoring technical and production staff. Some experience with the production
and delivery of online video desirable. Experience working in a museum or non-
profit organization preferred.

Skills and Abilities: Proven competence as project manager,
team leader, and team mentor with ability to set priorities, anticipate
demands, coordinate stringent deadlines, and deliver projects on-time and on
budget. Proven understanding of software development lifecycles, cross-
platform development and deployment, web content management, and project
management techniques. Ability to exercise independent judgment and think
creatively in order to formulate ideas, write detailed project specifications,
lead vendor selection processes, manage project plans, gather relevant
content, and critically evaluate the success of projects. Familiar with the
Agile software development framework and tools used to support Agile teams
(Pivotal Tracker, JIRA, Confluence, etc.). Database
familiarity (MySQL, or SQL Server) a plus. Google Analytics knowledge is
highly desired. Knowledgeable about user-centered design principles, usability
testing, and information design. Mature organizational skills and ability to
collaborate successfully within large cross-functional project teams.


Physical Demands: Must be able to visually inspect work and be able to
generate own work on computer.

Special Environmental Factors: Close office setting.

POSITION: Head of Web and Digital Platforms

DEPARTMENT: Content Strategy and Digital Engagement

SUPERVISOR: Chief Content Officer

SCHEDULE: Full-time, 35 hours/week


The San Francisco Museum of Modern Art encourages people of color, residents
of SOMA, and other San Francisco residents to apply. The
San Francisco Museum of Modern Art is an equal opportunity employer committed
to diversity.

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