You shouldn't have to do any setup for basic counts to show up.  Traffic coming directly from Twitter or Facebook ought to be appearing under 
   Traffic Sources -> Social -> Overview

From: Code for Libraries [[log in to unmask]] on behalf of Kimberly Silk [[log in to unmask]]
Sent: Wednesday, February 27, 2013 11:13 AM
To: [log in to unmask]
Subject: [CODE4LIB] Adding Twitter to Google Analytics

Hi Everyone,

I am running a wordpress-powered web site and use Google Analytics to measure our traffic. I would like to set up Analytics so that it measures traffic coming from Twitter and Facebook. I see that Google Analytics can be set up to track social interactions, but I'm feeling overwhelmed by the instructions on how to set it up (

Have any of you successfully set this up? Care to share your tips?

It would be wonderful if there was a simple edit to the WP code, or a plugin - am I dreaming?

Many thanks,

Kimberly Silk, MLS
Data Librarian, Martin Prosperity Institute
Rotman School of Management at the University of Toronto
105 St. George Street, Suite 9000
Toronto, ON M5S 3E6

President, SLA Toronto Chapter

Office: 416-946-7032 <-- New!!!
Mobile: 416-721-8955
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Twitter: @MartinProsperit