The User Experience (UX) Department at the University of Michigan Library is
seeking a Web Content Strategist to support a multi-year initiative to
redesign the library's web presence, and to take the lead on developing and
managing an overall web content strategy.

Working under the direction of the Head of the UX Department, the Web Content
Strategist will collaborate closely with UX, the Communications Department,
and the Web Committee, as well as library content creators, and stakeholders.
The ideal candidate will have a passion for understanding users, strong
creative and problem solving skills, and be invested in improving the library
website user experience.

About the UX Department: the UX Department is responsible for the design, user
research, and content strategy of the library's primary public interfaces -
including multiple websites, access systems, search apps, and mobile
interfaces. These interfaces provide access to over 10 million physical and
digital resources to more than 2 million users a month. More information about
the UX Department may be found at our website:

This position is a full-time, TWO-YEAR term appointment with the possibility
of renewal and may be filled in the Information Technology or Librarian job


Content Development & Strategy

- Develop and oversee an overall content strategy based on user needs and stakeholder objectives  
- Assess and improve current content and content workflows, and develop best practices for creating high-quality and accessible content  
- Oversee and curate web content; identify new content needs; and use lean, scalable content development processes to enable the creation of user-centered, compelling content  
- Participate in efforts to improve search engine optimization; monitor and assess web traffic; inform website information architecture and design solutions  
- Discover and assess current and emerging content strategy techniques, best practices, and user needs  
Project Management & Communication

- Manage information, develop project timelines, coordinate with project teams, track project tasks, and create and maintain project documentation  
- Train staff on new content standards and best practices  
- Assist in the development of priorities and strategies  
- Communicate project priorities and goals with project stakeholders, developers, and library-wide staff  
- Participate, as needed, on library committees  
Required Qualifications*

- Bachelor's degree in a relevant field (e.g., English, communications, information management) and 3 years relevant experience (e.g., managing web content, developing a content strategy, editorial experience) or equivalent combination of experience and education. For optional appointment as a Librarian, an ALA-accredited Master's degree in Library or Information Science, or a relevant advanced degree is required  
- Demonstrated knowledge of content strategy methods  
- Demonstrated experience writing engaging content for the web and a thorough understanding of effective communication in a digital environment  
- Must have ability to assess audience needs and development content to meet needs  
- Excellent organizational and project management skills  
- Experience communicating with a diverse population to gather feedback, foster discussion, instruct, and document complex issues  
- Writing samples will be required as part of interview process  
Desired Qualifications*

- 5+ years of experience with web content strategy or creating/writing content for digital media  
- Experience with content management systems and web development technologies  
- Experience with HTML, CSS, and web accessibility standards  
- Experience with Google Analytics and SEO best practices  
- Experience coordinating complex projects in a library, web/technology, or design-related environment  
Additional Information

Benefits, rank, salary

Appointment is anticipated at the level of Web Designer/Administrator
Intermediate or as a librarian. Librarian salary and rank dependent on the
candidate's qualifications and experience. Librarian appointments carry with
them increased expectations regarding professional development, professional
engagement, research, and service, in keeping with the Library's process for
Librarian Promotion and Advancement (

Position receives 24 days of vacation a year and 15 days of sick leave a year
with provisions for extended benefits as well as opportunities for
professional development and travel. TIAA-CREF and Fidelity Investments
retirement options available.

Application Deadline

Job openings are posted for a minimum of seven calendar days. This job may be
removed from posting boards and filled anytime after the minimum posting
period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action

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