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LITA presents a Web Course: Search Engine Optimization (SEO) for Libraries Being found in commercial search engines, like Google, and writing indexable content have largely been on the periphery of library web development practice. In this course/workshop, we will explore the mechanics and principles of acceptable best practices for SEO, identify components that contribute to successful harvesting of library web sites and microsites, and discuss the need to make library content findable in broader online settings. Come learn why SEO is not just “snake oil” and can be an integral part of library marketing and outreach initiatives. Topics include: · web analytics, · creating indexable content, · understanding search engines, · engineering findability, · the business case for SEO, · distinguishing between acceptable and unacceptable SEO Instructors: Team teaching with Montana State University research team including: Kenning Arlitsch, Patrick O’Brien, Scott Young, and Jason Clark Course Level & Prerequisites - Participants should know how to use a text editor and a current standard Web Browser. Some basic knowledge of HTML will be helpful Date(s) & Time(s) 10:30 a.m – 12:30 p.m.(CDT) each of these days: · July 17 – Best Practices and “Why do SEO?” intro · July 18 – Semantic Markup and Structured Data for SEO · July 21 – SEO Analytics · July 23 – Emerging SEO Techniques Fee LITA Member: $135 ALA Member: $195 Non-member: $260 How to Register · Register Online (membership login is required), or, · Contact ALA Registration: call 1-800-545-2433 FREE and press 5, or, · Email [log in to unmask], or, · Submit print registration form [PDF] For more information, visit the web site, contact LITA at (312) 280-4269 or [log in to unmask] _/_/_/_/_/ Mark Beatty Programs and Marketing Specialist ALA/LITA 50 East Huron Chicago, IL 60611 312.280.4268 [log in to unmask] www.lita.org