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We embed schema.org properties in RDFa within metadata for ETDs in our Digital Library application, e.g., http://numismatics.org/digitallibrary/ark:/53695/money_and_power_in_the_viking_kingdom_of_york I don't know exactly how Google's algorithms establish "authority," but the ETDs in our system usually show up in the first few results in Google--usually above academia.edu. Part of the reason is probably our use of schema.org, but part of the reason is also because of the authority Google's algorithms have put into content on numismatics.org. We use RDFa throughout our digital applications, though not schema.org, but with classes and properties more relevant to archives or coins. I think that once the archival extension to schema.org is more formalized (Richard Wallis is the driving force behind that discussion), we'll probably implement that in our archives with EADitor ( https://github.com/ewg118/eaditor). On Wed, Mar 23, 2016 at 9:05 AM, Jason Ronallo <[log in to unmask]> wrote: > Charlie, > > Since you've been here we've also added schema.org data for events: > http://www.lib.ncsu.edu/event/red-white-black-walking-tour-4 > > And for a long time we've used this for our special collections: > http://d.lib.ncsu.edu/collections/catalog/mc00240-001-ff0093-001-001_0010 > And for videos on a few sites: > > http://d.lib.ncsu.edu/computer-simulation/videos/donald-e-knuth-interviewed-by-richard-e-nance-knuth > > Looking at it again now it could use some cleanup to trigger better > rich snippets, but in the past it had been improving what our search > results looked like. > > Jason > > On Wed, Mar 23, 2016 at 7:48 AM, Charlie Morris <[log in to unmask]> > wrote: > > I can remember putting schema.org markup around the location information > > for lib.ncsu.edu, and it's still there, checkout the footer. One small > > example anyway. I'm not sure that it's actually had any effects though - > I > > don't see it in search engine results though and it's been there for > > probably 2+ years now. > > > > On Tue, Mar 22, 2016 at 8:44 PM, Jennifer DeJonghe < > > [log in to unmask]> wrote: > > > >> Hello, > >> > >> I'm looking for examples of library web sites or university web sites > that > >> are using Structured Data / schema.org to mark up books, locations, > >> events, etc, on their public web sites or blogs. I'm NOT really looking > for > >> huge linked data projects where large record sets are marked up, but > more > >> simple SEO practices for displaying rich snippets in search engine > results. > >> > >> If you have examples of library or university websites doing this, > please > >> send me a link! > >> > >> Thank you, > >> Jennifer > >> > >> Jennifer DeJonghe > >> Librarian and Professor > >> Library and Information Services > >> Metropolitan State University > >> St. Paul, MN > >> >