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Huh. I didn't look at "How to read..." but I did look at the other two. Just so we're on the same page, here are the two I found in which I could not detect any schema.org markup: http://bmcr.brynmawr.edu/2014/2014-02-18.html http://bmcr.brynmawr.edu/2014/2014-01-48.html Interestingly, the "how to read" doesn't appear to have schema.org either: http://bmcr.brynmawr.edu/2014/2014-01-07.html FWIW, I'm looking at the HTML itself. You may be using a tool that is generating a little but of schema. Is that accurate? If you look at the HTML of the 2016 item you sent along, you can see the schema.org vocab embedded in the code: view-source:http://bmcr.brynmawr.edu/2016/2016-03-30.html That's probably why it generated more output. The 2014 reviews do not actually include schema.org markup. Best, Kevin On 03/29/2016 11:36 AM, Karen Coyle wrote: > That's odd. I haven't done a large survey, but every recent item that > I've looked at has had the code. > > http://bmcr.brynmawr.edu/2016/2016-03-30.html > > Statement Collection #1 > Entity http://bmcr.brynmawr.edu/2016/2016-03-30.html > Attributes > rdfa:usesVocabulary <http://www.w3.org/ns/rdfa#usesVocabulary> > schema: <http://schema.org/> > > > > Statement Collection #2 > Entity http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_text > Attributes > rdf:type <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> schema:Review > <http://schema.org/Review> > schema:name <http://schema.org/name> Bryn Mawr Classical Review > 2016.03.30 > schema:itemReviewed <http://schema.org/itemReviewed> > http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_item > schema:author <http://schema.org/author> Robert W. Wallace > schema:reviewBody <http://schema.org/reviewBody> This book is cause > for celebration. Notwithstanding the complexity of his many source > traditions, Solon is our best attested historical figure from archaic > Greece, as sophos, poet, statesman, lawgiver, and the subject of a > biography by Plutarch. > > > It's possible that earlier data wasn't coded sufficiently to pick up the > details. Here's the "latin poem" one: > > Entity http://bmcr.brynmawr.edu/2014/2014-01-07.html#this > Attributes > schema:description <http://schema.org/description> William > Fitzgerald, How to Read a Latin Poem: If You Can’t Read Latin Yet. > Oxford; New York: Oxford University Press, 2013. Pp. ix, 278. ISBN > 9780199657865. $35.00. > > > This is indeed why I wanted a "before and after" test - to see if schema > did add SEO. Now we don't know. > > kc > > On 3/29/16 7:48 AM, Kevin Ford wrote: >> Hi Karen, >> >> I took a look at those bryn mawr hits and I don't see the schema.org >> used in the page. Am I missing it? Perhaps I found the wrong thing. >> >> If indeed it's not there, it just goes to show how using schema is not >> a panacea. Loads of factors go into search ranking, relevancy, and >> display. >> >> Yours, >> Kevin >> >> On 03/24/2016 09:28 PM, Karen Coyle wrote: >>> I worked on the addition of schema.org data to the Bryn Mawr Classical >>> Reviews. Although I advised doing a "before and after" test to see how >>> it affected retrieval, I lost touch with the folks before that could >>> happen. However, their reviews do show up fairly high in Google, around >>> the 3-5th place on page one. Try these searches: >>> >>> how to read a latin poem >>> /From Listeners to Viewers:/ >>> /Butrint 4: The Archaeology and Histories of an Ionian Town >>> >>> kc >>> >>> / >>> On 3/22/16 5:44 PM, Jennifer DeJonghe wrote: >>>> Hello, >>>> >>>> I'm looking for examples of library web sites or university web sites >>>> that are using Structured Data / schema.org to mark up books, >>>> locations, events, etc, on their public web sites or blogs. I'm NOT >>>> really looking for huge linked data projects where large record sets >>>> are marked up, but more simple SEO practices for displaying rich >>>> snippets in search engine results. >>>> >>>> If you have examples of library or university websites doing this, >>>> please send me a link! >>>> >>>> Thank you, >>>> Jennifer >>>> >>>> Jennifer DeJonghe >>>> Librarian and Professor >>>> Library and Information Services >>>> Metropolitan State University >>>> St. Paul, MN >>> >