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I'm using OpenLink structured data sniffer[1]. No idea how it intuits 
schema that isn't there...

kc
[1] http://osds.openlinksw.com/

On 3/29/16 9:46 AM, Kevin Ford wrote:
> Huh. I didn't look at "How to read..." but I did look at the other two.
>
> Just so we're on the same page, here are the two I found in which I 
> could not detect any schema.org markup:
>
> http://bmcr.brynmawr.edu/2014/2014-02-18.html
> http://bmcr.brynmawr.edu/2014/2014-01-48.html
>
> Interestingly, the "how to read" doesn't appear to have schema.org 
> either:
>
> http://bmcr.brynmawr.edu/2014/2014-01-07.html
>
> FWIW, I'm looking at the HTML itself.  You may be using a tool that is 
> generating a little but of schema.  Is that accurate?
>
> If you look at the HTML of the 2016 item you sent along, you can see 
> the schema.org vocab embedded in the code:
>
> view-source:http://bmcr.brynmawr.edu/2016/2016-03-30.html
>
> That's probably why it generated more output.  The 2014 reviews do not 
> actually include schema.org markup.
>
> Best,
> Kevin
>
>
> On 03/29/2016 11:36 AM, Karen Coyle wrote:
>> That's odd. I haven't done a large survey, but every recent item that
>> I've looked at has had the code.
>>
>> http://bmcr.brynmawr.edu/2016/2016-03-30.html
>>
>> Statement Collection #1
>> Entity     http://bmcr.brynmawr.edu/2016/2016-03-30.html
>> Attributes
>> rdfa:usesVocabulary <http://www.w3.org/ns/rdfa#usesVocabulary>
>> schema: <http://schema.org/>
>>
>>
>>
>> Statement Collection #2
>> Entity http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_text
>> Attributes
>> rdf:type <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> schema:Review
>> <http://schema.org/Review>
>> schema:name <http://schema.org/name>     Bryn Mawr Classical Review
>> 2016.03.30
>> schema:itemReviewed <http://schema.org/itemReviewed>
>> http://bmcr.brynmawr.edu/2016/2016-03-30.html#review_item
>> schema:author <http://schema.org/author>     Robert W. Wallace
>> schema:reviewBody <http://schema.org/reviewBody>     This book is cause
>> for celebration. Notwithstanding the complexity of his many source
>> traditions, Solon is our best attested historical figure from archaic
>> Greece, as sophos, poet, statesman, lawgiver, and the subject of a
>> biography by Plutarch.
>>
>>
>> It's possible that earlier data wasn't coded sufficiently to pick up the
>> details. Here's the "latin poem" one:
>>
>> Entity     http://bmcr.brynmawr.edu/2014/2014-01-07.html#this
>> Attributes
>> schema:description <http://schema.org/description> William
>> Fitzgerald, How to Read a Latin Poem: If You Can’t Read Latin Yet.
>> Oxford; New York: Oxford University Press, 2013. Pp. ix, 278. ISBN
>> 9780199657865. $35.00.
>>
>>
>> This is indeed why I wanted a "before and after" test - to see if schema
>> did add SEO. Now we don't know.
>>
>> kc
>>
>> On 3/29/16 7:48 AM, Kevin Ford wrote:
>>> Hi Karen,
>>>
>>> I took a look at those bryn mawr hits and I don't see the schema.org
>>> used in the page.  Am I missing it?  Perhaps I found the wrong thing.
>>>
>>> If indeed it's not there, it just goes to show how using schema is not
>>> a panacea.  Loads of factors go into search ranking, relevancy, and
>>> display.
>>>
>>> Yours,
>>> Kevin
>>>
>>> On 03/24/2016 09:28 PM, Karen Coyle wrote:
>>>> I worked on the addition of schema.org data to the Bryn Mawr Classical
>>>> Reviews. Although I advised doing a "before and after" test to see how
>>>> it affected retrieval, I lost touch with the folks before that could
>>>> happen. However, their reviews do show up fairly high in Google, 
>>>> around
>>>> the 3-5th place on page one. Try these searches:
>>>>
>>>> how to read a latin poem
>>>> /From Listeners to Viewers:/
>>>> /Butrint 4: The Archaeology and Histories of an Ionian Town
>>>>
>>>> kc
>>>>
>>>> /
>>>> On 3/22/16 5:44 PM, Jennifer DeJonghe wrote:
>>>>> Hello,
>>>>>
>>>>> I'm looking for examples of library web sites or university web sites
>>>>> that are using Structured Data / schema.org to mark up books,
>>>>> locations, events, etc, on their public web sites or blogs. I'm NOT
>>>>> really looking for huge linked data projects where large record sets
>>>>> are marked up, but more simple SEO practices for displaying rich
>>>>> snippets in search engine results.
>>>>>
>>>>> If you have examples of library or university websites doing this,
>>>>> please send me a link!
>>>>>
>>>>> Thank you,
>>>>> Jennifer
>>>>>
>>>>> Jennifer DeJonghe
>>>>> Librarian and Professor
>>>>> Library and Information Services
>>>>> Metropolitan State University
>>>>> St. Paul, MN
>>>>
>>

-- 
Karen Coyle
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m: +1-510-435-8234
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