In this new LITA web course explore the contextual inquiry research
methodology to better understand the intents and motivations behind user
behavior. The approach involves in-depth, participant-led sessions where
users take on the role of educator, teaching the researcher by walking them
through tasks in the physical environment in which they typically perform

*Contextual Inquiry: Using Ethnographic Research to Impact your Library UX*
Instructors: Rachel Vacek, Head of Design & Discovery, University of
Michigan Library; and Deirdre Costello, Director, UX Research, EBSCO
Information Services
July 6 – August 10, 2017
*Register here, courses are listed by date and you need to log in*

In this session, learn what’s needed to conduct a Contextual Inquiry and
how to analyze the ethnographic data once collected. We’ll talk about
getting stakeholders on board, the IRB, Institutional Review Board, process
and scalability for different sized library teams. We’ll cover how to
synthesize and visualize your findings as sequence models and affinity
diagrams that directly inform the development of personas and common task
flows. Finally, learn how this process can help guide your design and
content strategy efforts while constructing a rich picture of the user

*View details* <> and *Register

*This is a blended format web course*

The course will be delivered as separate live webinar lectures, one per
week. You do not have to attend the live lectures in order to participate.
The webinars will be recorded for later viewing.

Check the LITA Online Learning web page
<> for additional upcoming LITA
continuing education offerings.

*Questions or Comments?*

For all other questions or comments related to the course, contact
LITA at (312)
280-4268 or Mark Beatty, [log in to unmask]

Ken Varnum
Senior Program Manager for Discovery, Delivery, and Library Analytics
Library Information Technology | University of Michigan Library
[log in to unmask] | @varnum | 734-615-3287