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In this new LITA web course explore the contextual inquiry research methodology to better understand the intents and motivations behind user behavior. The approach involves in-depth, participant-led sessions where users take on the role of educator, teaching the researcher by walking them through tasks in the physical environment in which they typically perform them. *Contextual Inquiry: Using Ethnographic Research to Impact your Library UX* <http://www.ala.org/lita/contextual-inquiry> Instructors: Rachel Vacek, Head of Design & Discovery, University of Michigan Library; and Deirdre Costello, Director, UX Research, EBSCO Information Services July 6 – August 10, 2017 *Register here, courses are listed by date and you need to log in* <http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=L> In this session, learn what’s needed to conduct a Contextual Inquiry and how to analyze the ethnographic data once collected. We’ll talk about getting stakeholders on board, the IRB, Institutional Review Board, process and scalability for different sized library teams. We’ll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience. *View details* <http://www.ala.org/lita/contextual-inquiry> and *Register here* <http://www.ala.org/Template.cfm?Section=oloc&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=L> . *This is a blended format web course* The course will be delivered as separate live webinar lectures, one per week. You do not have to attend the live lectures in order to participate. The webinars will be recorded for later viewing. Check the LITA Online Learning web page <http://www.ala.org/lita/learning/online> for additional upcoming LITA continuing education offerings. *Questions or Comments?* For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty, [log in to unmask] -- Ken Varnum Senior Program Manager for Discovery, Delivery, and Library Analytics Library Information Technology | University of Michigan Library [log in to unmask] | @varnum | 734-615-3287 https://www.lib.umich.edu/users/varnum