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The March 2018 issue (volume 37, number 1) of Information Technology and Libraries (ITAL) has been published and may be read at https://ejournals.bc.edu/ojs/index.php/ital/index. The table of contents appears below. This issue marks the journal’s 50th anniversary. The table of contents and brief abstracts of reviewed articles are below. Ken Varnum Editor - Letter from the Editor <https://doi.org/10.6017/ital.v37i1.10388> (Ken Varnum) - LITA President’s Message <https://doi.org/10.6017/ital.v37i1.10386> (Andromeda Yelton) - ITAL Editorial Board Thoughts: Halfway Home: User Centered Design and Library Websites <https://doi.org/10.6017/ital.v37i1.10338> (Mark Cyzyk) - Information Technology and Libraries at 50: The 1960's in Review <https://doi.org/10.6017/ital.v37i1.10339> (Mark Cyzyk) - “Academic Libraries on Social Media: Finding the Students and the Information They Want <https://doi.org/10.6017/ital.v37i1.10160>” (Heather Howard, Sarah Huber, Lisa Carter, and Elizabeth Moore) Although most libraries today participate in some form of social media, few take the time to learn how they might use this medium more effectively to meet the needs and interests of their users. This study by Purdue University Libraries offers an instructive example of how to apply user research to the development of an effective social media strategy. This article will be of interest to librarians looking to gain a better understanding of the social media habits of college students or improve communication with their users. - “Accessible, Dynamic Web Content Using Instagram <https://doi.org/10.6017/ital.v37i1.10230>” (Jaci Wilkinson) Using social media to reach a library’s communities has traditionally focused on using Twitter and Facebook to engage patrons. In this article, the authors discuss how they developed an interface to push content from their archives and special collections to Instagram. This article is especially interesting as it focuses on a number of issues: developing the API, designing for accessibility, and taking advantage of evolving social media trends. - “Trope or Trap? Role-Playing Narratives and Length in Instructional Video <https://doi.org/10.6017/ital.v37i1.10046>” (Amanda S. Clossen) This article, detailing the results of a large-scale survey, provides a solid and useful addition to the literature on how best to create instructional videos. A must read for instructional-video-creating librarians! - “Identifying Emerging Relationships in Healthcare Domain Journals via Citation Network Analysis <https://doi.org/10.6017/ital.v37i1.9595>” (Kuo-Chung Chu, Hsin-Ke Lu, and Wen-I Liu) Ever wonder how the articles in a particular research domain connect to one another, or how those connections might evolve over time? Eager to help researchers quickly and visually identify key articles within a particular research domain? Incorporating data mining techniques for co-citation analysis, Chu, Liu, and Lu offer a tantalizing glimpse – a study that builds an automated web-based citation analysis system presenting an automated system that can do both. - “Digitization of Textual Documents Using PDF/A <https://doi.org/10.6017/ital.v37i1.9878>” (Yan Han and Xueheng Wan) This article provides a technical yet practical explanation of the value of using the open PDF/A file format for the long-term preservation of digital content, and will appeal to staff in any type of library responsible for determining preferred file formats for future discovery and access. -- Ken Varnum Senior Program Manager for Discovery, Delivery, and Library Analytics Library Information Technology | University of Michigan Library [log in to unmask] | @varnum | 734-615-3287 https://www.lib.umich.edu/users/varnum