> While it's a really good idea to make sure your library's website is
> prominent on your institution's page (because I think that does send a
> strong signal, even to students, that your library is important to your
> campus), the really big question is how easily your students will be able
> to find your web page by googleing "University X Library", or
> "University X
> JSTOR" or "University X Ebsco."
++ to this section of your argument. Kids today and their Google machine. My alma mater not only comes up first, the flavours of Library are all right there. UIUC++.
> When a student has an assignment and their professor tells them they have
> to use "the library", they'll probably Google you - they won't
> try to
> navigate links from the university web page. I agree with Cary that your
> *current* students/users will probably not be going that route. So ensuring
> your page and its content is easily Google-able and search-engine optimized
> (and not hidden behind a portal!) is key.
I do still think that time well spent in layout, organisation, and navigation is time well spent. This is true in especial when I find meself trapped in the jungle with only a touch to see me through. Having the user go back to Google every time they think up summat new does *not* save their time. I cannot count the number of times I have to perform some sort of arcane ritual to naturally find the hours and location of whatever thing I'm looking to find in meatspace. If I *know* that I'm visiting the right website to find certain information and I can't manage to find it within the page, I'm pretty sure that Karen Coyle can hear me sigh and see me facepalm. Looking at you irritating town website, looking at you.