LITA presents a Web Course:

Search Engine Optimization (SEO) for Libraries
Being found in commercial search engines, like Google, and writing indexable content have largely been on the periphery of library web development practice. In this course/workshop, we will explore the mechanics and principles of acceptable best practices for SEO, identify components that contribute to successful harvesting of library web sites and microsites, and discuss the need to make library content findable in broader online settings. Come learn why SEO is not just “snake oil” and can be an integral part of library marketing and outreach initiatives.

Topics include:
 
·      web analytics,
·      creating indexable content,
·      understanding search engines,
·      engineering findability,
·      the business case for SEO,
·      distinguishing between acceptable and unacceptable SEO
 
Instructors:
Team teaching with Montana State University research team including: Kenning Arlitsch, Patrick O’Brien, Scott Young, and Jason Clark

Course Level & Prerequisites
- Participants should know how to use a text editor and a current standard Web Browser. Some basic knowledge of HTML will be helpful
Date(s) & Time(s)
	10:30 a.m – 12:30  p.m.(CDT) each of these days:

·      July 17 – Best Practices and “Why do SEO?” intro
·      July 18 – Semantic Markup and Structured Data for SEO
·      July 21 – SEO Analytics
·      July 23 – Emerging SEO Techniques

Fee
LITA Member: $135
ALA Member: $195
Non-member: $260

How to Register
·      Register Online  (membership login is required), or,
·      Contact ALA Registration:  call 1-800-545-2433 FREE   and press 5, or,
·      Email [log in to unmask], or,
·      Submit print registration form [PDF]
 
For more information, visit the web site, contact LITA at (312) 280-4269  or [log in to unmask]

 
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Mark Beatty
Programs and Marketing Specialist
ALA/LITA
50 East Huron
Chicago, IL 60611
312.280.4268
[log in to unmask]
www.lita.org